For French SMEs, mid-size companies and groups in the tableware andfood & beverage sectors : I work across 18 Asia-Pacific markets as your outsourced export partner in Asia, from regional sales manager to export director.
We have distributors in Asia, but no one left to manage them.
An outsourced regional sales manager takes over the existing business, then opens new distributors if you wish.
Regional sales manager · packages 01 and 02We want to build our brand in Asia, not just sell.
A part-time export director leads strategy, markets and key accounts, without the cost of a hire.
Part-time export directorOur export director has left and revenue is falling.
A fast start to stabilize customers, turn sales around and organize the handover to your teams.
Interim export directorEvery engagement starts with a 30-minute call, followed by a quote. A daily rate is the main fee structure.
We want to test Asia, but we can't make a permanent hire. We'd prefer a senior profile while keeping the flexibility of an external consultant.
That is exactly the idea behind these packages: an experienced regional sales manager or export director, operational immediately, at the pace you choose, with no employment contract or long-term commitment.
The level of an Asia-Pacific regional sales manager: managing markets, distributors and orders, with or without prospecting.
The level of an export director: strategy, brand building, management of markets and teams, or turnaround.
Full employer cost in France (gross salary, variable pay and employer social charges), indicative figures, excluding travel expenses.
| In-house position | Employee cost | Time to hire | ByMyFrench equivalent |
|---|---|---|---|
| Export sales representativeJunior to mid-level profile, no Asia network | €5,000 to €6,300 / month€60k to €75k per year | 3 to 4 months to recruit | Regional sales manager · takeoverSenior profile, established network |
| Asia regional sales manager5 to 10 years of experience | €7,000 to €9,500 / month€85k to €115k per year | 4 to 6 months to recruit | Regional sales manager · developmentExisting business and prospecting |
| Asia export director15 years of experience, senior network | €11,500 to €15,000 / month€140k to €180k per year | 4 to 6 months, then 6 months to get up to speed | Part-time export directorStrategy, brand, key accounts |
| Export director, urgentlyDeparture, crisis, restructuring | Impossible to recruit quicklyplus 3 to 6 months' notice on the candidate's side | Several months | Interim export directorOperational within two weeks |
Initial 6-month commitment with a contractual review · sector exclusivity per market.
Travel and trade show expenses: borne by the client, incurred with the client's prior agreement and within its travel policy. They are recharged at cost, on presentation of receipts.
For Asia-Pacific distributors and wholesalers: I find, approach and negotiate with French and European lifestyle brands on your behalf.
Distributors, wholesalers, importers, department stores or hotel groups in Asia-Pacific: I also work the other way round. I identify French and European lifestyle brands for you (tableware, glassware, cookware, fine food), contact them and negotiate terms and prices.
A selection of brands suited to your positioning, retail prices and volumes.
Introduction of your company to the brands, discussions with their executives, catalogs and samples.
Exclusivity, territory, pricing, minimum order quantities, Incoterms, payment terms and marketing support.
Support through to the distribution agreement, then the first orders.
The engagement ends when the contract is signed with the selected brand(s).
After signing, I remain your point of contact with the brands, for the long term.
Fees on quotation, depending on the number of brands sought and the length of the support. Discussions in French or English.
Describe your needs →I use artificial intelligence tools to automate the tasks that tie up your sales teams every week: price lists, customer quotes, marketing presentations and sales reports. Automations designed by an export director, for real export work.
A price list for each customer, country or channel, generated in minutes from your master price file.
A tailored offer prepared with the right prices, terms and attachments.
Brand presentations generated from your catalogues, visuals and figures, in your brand's look and feel.
Your sales reports produced and sent automatically every week and every month, with no re-keying.
Identify the repetitive tasks that cost your teams the most time.
Automations built into your own tools: Excel, Outlook or Gmail, PowerPoint, CRM.
Your teams are trained and stay self-sufficient; I remain available for further changes.
You stay in control: every email can be approved before it goes out, and your data stays in your own tools. Fixed-fee project, quoted after an initial 30-minute call.
Automate my export tasks →A deliberate focus on French-made homeware, and in-depth knowledge of every distribution channel in Asia-Pacific.
Made in France sells in Asia when it is seen: trade shows (Foodex Japan, FHA Singapore), department stores, pop-ups, dinners and events. From Singapore, I organize this presence across 18 markets.
Market, brand positioning, mapping of all points of sale and action plan. 16 pages in French and English, free to download as a PDF.
Priority markets, consumer retail prices, channels, competition. Deliverable: a 15- to 20-page scoping memo.
Activation of the APAC distributor network, negotiation, signing of a national or multi-market distributor.
Distributor engagement, trade shows, department store listings, first replenishment orders.
"My mission: to open up Asia-Pacific for the long term to French tableware and food & beverage companies, by taking on the export leadership they don't have, or no longer have."
A brand, a retailer or news from across Asia: the economy, consumption, retail, and what sells, where, and why.
Articles in French.
All articles →I start within 2 to 4 weeks, with a 15-year network in tableware and food & beverage, and I stay on through the replenishment orders.
Your markets are running but no one is managing them: regional sales manager · takeover, 1 day a week, no prospecting. You also want to find new distributors: regional sales manager · development, 2 days a week. You need a strategy and someone to lead it: part-time export director, 3 days a week. Your company is going through a difficult period: interim export director, 5 days a week. The first 30-minute call is where we decide.
Usually within two weeks of signing. Urgent matters (customers, distributors, stock) are handled in the first week, and the full diagnosis is delivered at D+30.
Most failures come from poor calibration (price, channel, distributor), a lack of follow-up after signing, or a volume-driven approach without brand building. The audit settles the first issue before any long-term commitment; the other two are at the heart of the engagement.
All country profiles are free to download from On the Ground : 16 bilingual French-English pages (market, mapping of points of sale, action plan). To discuss, book 30 minutes or write to me via the form.
30 minutes to understand your project, identify the right role and tell you whether I can help. If so, a quote within 48 business hours.
16 bilingual French-English pages · market, mapping of points of sale, action plan · PDF
